Pilot Fish Finance Case Study
Business Headshots for Pilot Fish Finance rebranding
Pilot Fish Finance based in Bourne Lincolnshire offer commercial finance for business owners and property investors. Including bridging loans, development finance and commercial mortgages. The team compromises of highly experienced finance professionals sourcing tailored funding solutions and product choice.
Pilot Fish Finance were going through the process of rebranding their business. After conversations with Catherine the Marketing Manager about how they wanted to present the team with their new branding, a brief was created for photographing the professional headshots.
Team Headshots for the website
The new colours and style for the website included black and gold. So in keeping with this we opted for headshots set against a black background. In this instance it fitted well and was inline with the high quality and premium service the company offer.
Headshots of the Pilot Fish Finance team…
Headshots set against a white background
Claire the Marketing Manager was keen to get the business team photographed against a more traditional white background as well. Headshots photographed with a white background can offer more versatility in their usage. It’s similar to being photographed against a green screen and graphic designers can use these images for a wide range of marketing and promotional materials for the business.
Choosing an additional background colour for your professional headshots, offers an alternative image for the various social media platforms along with press releases to your industry.
My professional preference is not to change the background in post production (editing/photoshop). Although it can be done, I find the nuances in the way light falls on the subject to be noticeable. And for this reason would rather spend the additional time with the client and photograph any additional background colours while on-location.
Below are the team photographs of Pilot Fish using a white background…
Meet the Team website page
A Meet the Team page on your website is the perfect opportunity to present the business team to existing and potential new clients. By using professional headshots, you align the high quality and professionalism the business provides with the image you present. Pilot Fish have made great use of their headshots on the meet the team website page, and to further showcase the wealth and experience of the team behind the business they’ve included and brief bio on each team member to accompany the photograph.
Headshots for LinkedIn
Two main uses for professional headshots are business websites and LinkedIn. LinkedIn is one of the most popular social media platforms for business and professional networking, and as such many businesses want to have a professional and active presence on there. Having a consistent and professional brand image for your team on LinkedIn with business headshots can really make an impact while using the platform to reach existing and new clients.
Below is how the team at Pilot Fish Finance have used business headshots for LinkedIn…